This is a collaborative project created by students in my Network Branding class at SCAD for Gulfstream. As a world standard in private airplanes, Gulfstream offered my students a tremendous opportunity to produce an exciting bumper for their human resources department.

Given the task of creating a unified branding system versatile enough to be used on all platforms of Gulfstream’s visual media, the design solution reflects keywords associated with the company: precision, innovation, symmetry, elegance, and pride.

The design begins with the appearance of bright light forms to signify the Gulfstream employees. Portraying the humanistic side of the company, the lights combine to create lines, which lead the camera around the composition, constructing abstract form. These forms signify the detailed and complex process behind aircraft engineering, illustrating the effective unification of organic and scientific within the company.