Spotify + Pharrel
Times Square + Social Campaign
I was commissioned by Spotify to design and animate a campaign to accompany the release of the song Entrepreneur by Pharrel Williams. The project included an OOH campaign with a Times Square billboard and various placements across the United States as well as Social Media placements.
Typography + Scanography
For this project, I utilized scanography during the initial development to add a raw and kinetic feel to the aesthetic.
In-Situation
An example of the campaign in New York’s Penn Plaza.